The use of heavy equipment is an essential part of any construction or engineering project. These devices can range from small, light-duty machines like a grader that scrapes off topsoil to larger ones such as backhoes that dig holes for foundations. The heavy equipment industry has made strides over the past decades, but the dealerships have yet to catch up in marketing.
Many heavy equipment dealerships categorize media as traditional and digital-only. However, marketing has become multi-screened with the rise of smartphones; this means there is an expanding list of options for reaching target audiences through various channels, such as social media.
Companies like Singlethread in Atlanta, GA, offer unique text and multimedia messaging solutions specially designed for dealerships.
This blog post discusses four marketing challenges staring the heavy equipment dealerships in the face.
Bringing Google Search to Your Backyard
When we think about online customers, we picture them searching on Google for what they need. Google is a universe in itself; how will they find your company? Google is always one step ahead of the game when it comes to search results optimization. In 2015, Google implemented its new algorithm that favors local businesses rather than national ones, and this has proven to be a game-changer for small businesses. Many dealers don’t realize just how much power they have in their hands if the local search is executed correctly.
Smartphones Trump All Other Screens
The mobile internet is quickly becoming the global standard for accessing information. In 2021, over 50% of web traffic will be generated by mobile devices and tablets. This is a significant shift in how people get their information.
The equipment market is getting more competitive every day. With so many options, it’s essential that your business stands out from the rest and has a fabulous online presence with easy-to-use websites or apps where consumers can find what they need quickly without having to leave their phones!
Website issues on smartphones can be a massive problem for many businesses, as it means that half or more of your audience will not access and view information through their device. It is like closing your dealership doors for more than half of your potential customers.
Customer Relationship in the Digital World
Managing relationships in a digital world can be tricky because consumers now have many ways to interact with businesses. You want to treat your customers online just like you do at your physical store, but they also have certain expectations when accessing your business online. With most of the customer activity happening online, which is data-driven, you need a way to use the data to engage your customers and maintain a relationship with them.
Responding to the Leads
Your salespeople have a tiny window to respond to online leads before they get cold. The time it takes you to respond is essential. If a customer fills out an online form and requests information, they expect their inquiry to be answered within minutes. If they don’t get the information quickly, they will move on, and you’ll lose their business.
Singlethread offers automotive text message marketing for dealership service teams in Atlanta, GA. We simplify communication with customers so that your dealership can win their trust and earn more business.
Get a free live demo of our platform.