7 Steps To Create An Automated Follow-Up Sequence For Auto Dealerships

If you’re a car dealer, you know that customer follow-up is vital. You should constantly be in touch with your customers so that they remember who you are and what you offer. However, doing this can be time-consuming and difficult. That’s where automated customer follow-up comes in!

Singlethread will show you how to create an automated follow-up sequence for your car dealership using automated customer follow up.

Steps to Create Automated Follow-Up Sequence

Creating an automated follow-up sequence is easy and only takes a few minutes. Here’s how:

Step One: Choose Your Goal

The first step is to choose what you want your follow-up sequence to achieve. Do you want more car dealership sales? More qualified auto leads? Better customer retention? Once you know your target, you can move on to step two.

Step Two: Select Your Triggers

Now it’s time to decide when your follow-up sequence will begin. It is called setting a trigger, and many different options are available. For example, you could set a trigger so that your follow-up sequence begins as soon as someone submits a form on your website. Or, you could set a trigger so that your follow-up sequence starts when someone purchases from your dealership.

Step Three: Choose Your Messages

Now it’s time to decide what message or messages you want to send as part of your follow-up sequence. These messages can be either promotional or non-promotional. Promotional messages might include coupons, discounts, or special offers. Non-promotional content might include helpful tips, interesting articles, or customer testimonials.

Step Four: Set Your Schedule

Once you’ve decided on your goal and chosen your triggers and messages, it’s time to set a schedule for your follow-up sequence. Automated follow-up sequences can be set to send messages immediately after a purchase is made or staggered over days, weeks, or even months.

Step Five: Test Your Sequence

Before you launch your automated follow-up sequence, testing it out first is crucial. Send test messages to yourself and a few other team members to ensure everything works correctly. Once you’re confident that your sequence is ready to go, hit the “send” button and let it do its thing!

Step Six: Analyze Your Results

Once your automated follow-up sequence has been running for a while, it’s time to analyze the results. Look at an open rate, click-through rate, and unsubscribe rate to see how your sequence performs. If you’re unhappy with the results, make adjustments to your arrangement and test it again.

Step Seven: Rinse and Repeat

The beauty of automated follow-up sequences is that they can be tweaked and customized to perfection over time. As you continue to analyze your results and make improvements, you’ll find that your sequences become more and more effective. So keep experimenting until you get it just right!

Ending Note

Ready to see how Automated Customer Follow-Up can help you save time and achieve more car dealership sales? Request a free live demo today.

During your demo, we’ll show you how our software can help create an automated follow-up sequence for your car dealership that keeps you in touch with your customers without wasting your precious time.

With Singlethread, serving Nashville, TN, it’s easier to stay on top of mind with your customers and get more car dealership sales!

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