A Look Into How Auto Companies Use Data To Improve Customer Follow-Up

You might think that car dealerships are only about selling cars. But the truth is that the industry has changed a lot over the years, and now they’re more focused on enhancing customer relations than ever before. With data at their fingertips, it’s easier than ever to figure out how to make your customers happy and keep them coming back for more!

So, let’s take a closer look into how tech companies like Singlethread are helping auto companies in Atlanta and nationwide utilize data to their advantage so you can use these same strategies to improve your customer follow-up efforts.

1) Automating Lead Follow-Ups

One of the primary uses for data in a car dealership is to automate lead follow-up. This allows dealerships to engage with potential customers as soon as they walk onto their lot, making it more likely to turn these leads into sales down the line.

Many companies use CRM to stay connected with their customers. Efficient data tracking and impressive customer responsiveness make utilizing digital channels a plus for all automotive dealerships.

2) Targeting Specific Customers to Reduce Ad Spend Waste 

Auto companies have a wealth of data at their fingertips, and they use this to identify the specific customers they should target for advertisements. Gone are the days when businesses preferred quantity over quality. Modern dealerships have the luxury of targeting precise, highly convertible leads and reducing their ad spend. By focusing on a narrow audience, the auto companies can pinpoint who they want to target with ads and how much money they should spend.

3) Using Data Integration to Expand Customer Profiles

By focusing their efforts on specific customers, dealerships can also expand their information about those customers. For example, suppose a dealership knows that one of its best salespeople sells cars to people in his neighborhood. In that case, it is possible to use customer data integration with mapping software and other tools to discover which areas are nearby. Since current data is highly integrable, dealerships can connect the dot to draw the ideal template.

4) Connecting with Customers at the Right Time 

The most significant risk when it comes to the customer experience is not reaching out on time. According to one study, customers who feel that sellers ignored them are more likely to post negative reviews on social media platforms like Facebook and Twitter. In addition, since data is readily available, dealerships can use real-time insights to determine what their best customers want so they know how and when they should reach out to each person or group of people for sales.

Singlethread, the premier text messaging platform for car dealerships, gives you the opportunity to turn your leads into loyal customers with the help of our automated customer follow-up services. We help car dealerships in Atlanta, GA, provide exemplary service to their clients using our cutting-edge technology and top-of-the-line service. Get a Free Live Demo now!

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