You must have heard that communication is key to a healthy relationship. But who said that this could only apply to personal relationships? Apply this same principle to businesses after making a few required adjustments and let it work its magic. Take text messaging, for example.
Communicating with your clients is highly important, but the means or channel of it is not specified. Text messaging is a highly effective channel for sharing news, ideas, and information with clients.
Single Thread offers a seamless automatic text messaging system to automotive businesses in Nashville, TN, so customers can stay constantly updated with their vehicle’s condition at every stage of the vehicle repair process. Click here for a free live demo.
The biggest challenge and most potent tool for a business is maintaining constant communication with their customers. Since the success of a business depends on its customers, you cannot take this lightly.
Text messaging can be leveraged to create lifelong customers. As abstract as this statement may sound, there is a whole chain connected together that does just this. Let’s explore this further.
Text messages enable fast and reliable communication
Unlike other methods, text messages having a very high opening rate. Emails easily get lost in the sea of other unopened messages in your inbox. Mail can be lost. Ads can be overlooked. Phone calls can be missed. However, customers can always read a short, sweet message that you send them. It takes a mere few seconds to read and respond to messages, and customers don’t have to inconvenience themselves by answering immediately like with calls.
Clients do not have to inconvenience themselves
Customers do not have to go down to the auto shop every time they have a query or concern. Text messages can also be used in the automotive industry to gain authorization if some unexpected repair needs to be done on a vehicle.
Full transparency cultivates trust
Text messaging apps and software like Single Thread allow dealerships to send their clients regular updates about the auto repair progress and carry out a real-time inspection whenever they want. Your customer service representative can also attach pictures and videos of the vehicle with the messages, which offers customers an added sense of security.
The end result of all of this is an improved customer experience. A customer who is leaving their vehicle at your dealership is already concerned and stress. By offering them 100% transparency and constant updates (without them even having to ask), you will gain their trust and subside their worries, which will boost their satisfaction level regarding your service.
The trust, coupled with convenience and satisfaction, will create customer loyalty, resulting in the creation of a lifelong customer and even a few referrals. So the next time their car breaks down, they will think of you, or you could send them a promotional message to get them in sooner for some maintenance work on the vehicle.