Your website should act like an active team member that brings prospective clients and members to your desk. Getting many views on the website is just the first step; converting them to customers is the real test for your business.
Converting website visitors into customers should be one of your primary sales activities. At Singlethread, we help clients in Atlanta and various other cities in Texas, Georgia, and Tennessee do precisely that. We use effective automated mediums to ensure that your communication with the customers is prompt and effective. To help you maintain a coordinated communication approach, we’ve compiled a list of creative digital strategies you can adopt to convert your visitors into loyal customers.
Use Customer Reviews as Social Proof
Many of us look at what other people think before committing our time or money. This is why incorporating testimonials from happy customers on your site not only attracts potential clients but gives them the idea that this business makes good on its promises. You may want to consider running contests where users get prizes in exchange for leaving feedback.
Provide Relevant Information
It is essential to provide the visitors with relevant information about your company and its services. You should have information about who you are, what your company does, the cost of your services/products, etc., while also highlighting any special promotions or events in your area.
Include social media buttons on all pages of your website so that visitors can easily share content with their friends – this is effective because people trust recommendations from other people just as they trust reviews.
Highlight where users can give feedback (think: comments section below). Since most websites don’t offer an opportunity for direct contact between customers and staff, asking questions online is often the best way to get answers.
Streamline User Experience
In addition to posting relevant and informative content, your site’s user experience should also be excellent. Below are some ways to make your website more user-friendly:
- Provide easy, intuitive navigation – users will appreciate being able to find their way around quickly and easily.
- Offer an FAQ section – this helps answer common questions that visitors might ask, helping them solve problems independently without contacting your company or sending in a question through email.
- Include videos – in relevant areas of the website that show what’s available at your business (e.g., car repair services).
- Use clear, concise language throughout the site – don’t use jargon unless there’s an explanation for those unfamiliar with the terms.
Singlethread offers car dealerships in Atlanta, GA, the chance to automate their communications and promote efficiency at an affordable rate. We offer text message marketing for car dealerships, and our advisors also assist in auto repair shop marketing. So, get a free live demo from our team now and enjoy the perks of digitizing your service.