Nov 12, 2020

There is a lot of competition for businesses today. Surviving in the market is becoming tougher and tougher, especially in the light of recent events and economic conditions. In this day and age, when nothing comes easy, there is one thing that can be of great help to dealerships – automated follow up messaging.

Automated follow-up messaging enables businesses in the automotive industry to easily, quickly, and effectively communicate with their customers. Promotions, SMS marketing, project updates, permissions, and follow up can also be sent/collected without any hassle, especially since clients are now also becoming more open to the idea of communicating with dealerships via text messages. According to Text Local, in 2020, 48.7 million consumers will opt-in to receive business SMS.

Are you looking for an efficient automated text messaging service for your dealership? Single Thread offers a seamless automatic text messaging system to auto dealership service teams in Lincoln Park, MI, so your customers can stay updated about their vehicle status at every stage of the repair process. Click here to get a free live demo.

How does automated follow up messaging promote faster project completion?

A big reason for delays in the vehicle repair process is slow communication between the dealership and the client. When a car comes in for auto repair and inspection, many unauthorized repair needs might pop up. However, these repairs cannot be completed without the client’s request, so their approval must be secured. 

Securing the client’s approval is an unnecessarily long process. Many clients do not regularly check their email or receive calls from unknown numbers, especially during busy workdays. However, statistics show that customers are more reachable and responsive through SMS.

AT&T collaborated with Frost & Sullivan on a whitepaper, estimates that text communications have an ‘open rate’ of over 90%, which is higher than both email and OTT applications, making it an effective channel of communication for businesses.

The sooner clients open the text messages, the quicker they will respond, and the sooner work can be completed. On top of that, if clients allow you to communicate via SMS in the form, then they will be more alert and less likely to ignore an SMS text.

Automated text messaging services like Single Thread allow auto dealership service teams to send clients messages and receive and record their responses, send them videos to update them on the work’s progress, and take their feedback. This smoothes over the whole process by making communication seamless and quick.

How does automated follow up messaging create a more positive customer experience?

Keeping customers always in the loop with the repairs’ progress through text messages and video and pictorial evidence helps them retain confidence in your services. Also, timely completion of projects (even if the delays are not your fault) will not fail to impress customers. All this contributes to a more positive customer experience that cannot be achieved merely through quality work.

Single Thread offers a seamless automatic text messaging system to auto dealership service teams in Lincoln Park, MI, so your customers can stay updated about their vehicle status at every stage of the repair process. Click here to get a free live demo.